Favourite campaigns

Proximity have created a really cool campaign to promote Tourisms Queensland http://proximityworld.com/the-work/37/showcase/0 what a great idea to get coverage across the world. And here is one of my most favourite integrated campaigns ever! M&M at its best: http://proximityworld.com/the-work/1/showcase/0

This is me. Nice to meet you!

SREBRINA SIVEVA

Final Semester Full-time Post Graduate Student in Advertising and Marketing Communication Course, possessing sales, marketing, administrative and customer service experience, interested in positions in Marketing Communications and Advertising as well as Branding.

EDUCATION

MASTERS OF ARTS IN MARKETING COMMUNICATIONS AND ADVERTISING Kingston University, London, United Kingdom                                           2011 - currently

Related course work: Integrated Marketing Communications, Public Relations, Global Marketing Management, Market Research, Data Analysis, Strategic Advertising, Strategic Brand Management, Buyers Behavior

BACHELOR OF APPLIED SCIENCE IN INTERNATIONAL BUSINESS

St Petersburg College, Clearwater, Florida, USA                                             2006 – 2008

Related course work: Personnel Management, International Business, Managing Cultural Diversity, Business Ethics, Marketing and Sales, Leadership Management, Financial Management, Corporate Social Responsibility.

BACHELORS OF SCIENCE IN MARKETING

University of National and World Economy, Sofia, Bulgaria              2001 - 2005

SKILLS

Bilingual English/Bulgarian, first level Spanish.

Excellent computer skills – applications related to MS Office (Word, Excel, and PowerPoint), GoldMine Customer Relations Software, SPSS Data Analysis Software, MS Project and the Internet.

PROFESSIONAL EXPERIENCE

Sales and Lettings Branch Manager, Andrew Louis Estate Agents, Prescot, Knowsley (January 2011 – July 2011)

Sales Negotiator, Andrew Louis Estate Agents, Liverpool, Merseyside (June 2010 – January 2011)

•           Marketing and promoting properties for sale and for rent;

•           Daily communication on the phone and in person with vendors and potential buyers

•           Qualifying and advising buyers about suitable properties listings;

•           Overseeing sales as they proceed and liaising with all parties including mortgage brokers, solicitors, surveyors and other estate agents;

•           Keeping up to date with trends in the local residential property market, as well as the commercial market.

•           Building and maintaining a healthy database with prospective buyers and sellers

Marketing and Sales Administrator, LinktoEXPERT Web Portal, Safety Harbor, Florida (April 2009 May 2010)

•           Developing and implementing ideas for online promotional campaigns. In one year increased traffic to website to over 5000 hits a day; created over 3000 connections on social media sites; reduced bouncing rate by 15%, customers increased with 40%.

•           Working on increasing the popularity of the business using online social media, word-of-mouth campaigns, help organizing promotional special sales events, email campaigns.

•           Conducting market research and evaluation of the competition and reporting to management.

•           Participating in brainstorming sessions on a weekly basis to generate and implementing ideas and strategies to increase business.  

Customer Service and Event Organizer, Country Boy Restaurant, Dunedin, Florida (Sept 2004 – December 2009)

•                     Working as part of a team organizing numerous corporate and private functions of different size ensuring that the clients are satisfied.

•                     Taking leadership on multiple occasions to ensure tasks have been completed on time, within budget and to the highest standard.

•           Helping developing the business and retaining customers by organizing creative marketing strategies such as loyalty cards, discount programs, special events to ensure word-of-mouth recommendations.

•           Daily communication with catering, decorating and flower suppliers to secure timely deliveries and good prices.

ACADEMIC ACHIEVEMENTS

•           Member of Dean’s List for the entire duration of academic studies.

•           Member of Sigma Beta Delta International Honors Society for Business Management and Administration.  

INTERESTS AND PASSIONS

•           I love to read – mostly biographies, also non-fiction and business.

•           I enjoy very much running and keeping active and especially taking part of charity fundraising events and yoga.

•           Keep up to date with current events in marketing and advertising by subscribing to Marketing magazine and regularly browsing Campaign online, Marketing Week, AdAge.

•           I enjoy dancing – tried various types of dance but I am especially interested in Latino and Bellydancing.